英超转播权2016(英超2016转播权：新局势下媒体格局大变革)

Introduction

The broadcasting rights for Premier League, also known as English Premier League, have gone through a major upheaval in 2016. The new deals have led to a significant shift in the media landscape of this top-tier football league, affecting not only the broadcasters but also the clubs and the fans.

Overview of the old broadcasting rights

Before the new deal, the Premier League was being broadcasted by Sky Sports and BT Sport. In February 2015, these two networks won the rights for the period of 2016-2019 for ￡5.14 billion. Sky Sports was permitted to show 126 live matches, whereas BT Sport was allowed to broadcast 42 live games.

The new broadcasting rights deal

In 2016, Sky Sports and BT Sports were joined by a new player- BBC Sports. Together, these three networks won the broadcasting rights for the period between 2019-2022 for ￡4.464 billion. However, instead of just 168 live games, it was agreed that each network could show 200 games, making it a total of 600 live games in total. This was a 12% increase from the previous deal.

The impact of the new deal on the broadcasters

The new deal has had a significant impact on all three broadcasters. Sky Sports and BT Sport have had to agree to pay a higher price for the rights than they did in the previous deal. BBC Sports has entered the game at a time when digital broadcasting is becoming more popular; hence, they have a lot to prove if they want to compete with the other broadcasters. BBC Sports has revealed that they will be providing free highlights and clips online for fans.

The impact of the new deal on the clubs and the fans

The Premier League clubs’ revenues are directly linked with broadcasting rights, and hence they are the biggest beneficiaries of this new deal. The increased revenue has given them more power to sign new players and expand their fan base. Fans, too, have something to cheer about. The increased number of games being broadcasted on three networks means that fans will have more options to choose from when watching their favorite teams play.

The future of broadcasting rights for Premier League

The new broadcasting deal signaled a change in the way Premier League broadcasting rights are sold. The rights were previously sold in three-year installments. Now, the deal will be valid for a period of three years and three months. Also, in the new deal, there is a possibility of one of the top tech companies- Amazon, Facebook, or Google - entering the game as the broadcasting rights holders. This would be a significant change in the media landscape and could mean a shift in the way fans watch Premier League in the future.

Conclusion

The 2016 broadcasting rights deal has brought about a massive change in the Premier League's media landscape. From just two broadcasters, the league now has three networks providing coverage. The increased number of games being shown live, combined with the possibility of tech giants entering into the market, could mean an exciting future for the fans and the broadcasters.

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